HOW MIGHT WE ease and create a more enjoyable road trip experience for the user, that encourages users to share data and affords Arity a valuable partnership?
Our team of four Northwestern EDI students partnered with Arity to design data enabled features and modalities within an existing app to add value for all stakeholders (including the user, Arity, and the partnered app). Inspired by travel opportunities, we named ourselves Wanderlust and sought to develop improved, Arity-enabled experiences for Roadtrippers app users.
Final deliverables can be downloaded below.
Project management lead
User and stakeholder interviews
Concept ideation and sketching
Motion video creation
Storytelling for final pitch
CLIENT & COURSE DELIVERABLES
Team identity and concept development
Moodboard and inspiration documentation
Industry app research
Interview guides and insight analysis
User stories and user flows
Feature design prototypes
Final client presentation
RESEARCH & DESIGN PROCESS
RESEARCH & SYNTHESIS
After receiving our design brief, we brainstormed ideas for team direction and inspiration. We knew that we wanted to pursue travel, after realizing there was a great opportunity for Arity enabled data to improve existing apps from our personal experiences. Our team name, Wanderlust, was inspired by this concept; from this we created an inspirational mood board and style guide consulted throughout our project development.
Our research began with a current state app assessment, conducting extensive comparative and competitive analysis. We then moved to interviews, where we probed for pain points and user journey from consumer insights and garnered a deeper appreciation for the scope of Arity technology and company aims through key stakeholders.
IDEATE & PROTOTYPE
Our insight analysis informed our four major concepts of interest to aide the user journey. These solutions went through several design iterations, including creating user stories and flows.
We then developed prototypes for user testing. This round enabled concept prioritization, allowing us to refine and/or combine our proposals.
Once our final features and modalities were identified, our team began to create high fidelity user interface and user flow designs with special consideration for both our team and partnership app, Roadtripper, identities.
Our final presentation, pitched to Arity executives and Roadtrippers executives, demonstrated our priory concept features in Figma and included a user persona and featured video to demonstrate the value of our proposal to both the end users and Arity partnership.